Customer Behavior is Valuable than Lottery Numbers

Zero-Party Data to Drive Customer Success The new era of privacy has made it increasingly difficult for marketers to build and maintain trusted relationships with consumers. Explore how personalization drives the first purchase of customers. The new era of privacy has made it increasingly difficult for marketers to build and maintain trusted relationships with consumers. One key consequence of privacy regulations sweeping the globe — coupled with progressively data-conscious consumers & the zero-party data to drive customer success is being touted as the solution to all the problems. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/what-is-zero-party-data-and-can-it-help-drive-customer-success/

Tactics to Drive High-Value Customer Engagement Customer Engagement today has become more important than ever, check out 3 easy tactics that can help you in drive high-value Customer Engagement by Darcy Bicham from SOCi. If your local social media marketing efforts are falling flat or you are not getting the engagement your business needs there may be some actions you can take now to turn them around. In today’s fast-paced digital world, high-valued engagement is hard to come by, but it’s not impossible. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/three-easy-tactics-that-drive-high-value-engagement/

Local Social - Improve Customer Experience for Sales Local Marketing underlines the need to train teams. With this fact, it is easy to design strategies and interact with the audience. In this article, explore the five steps to make your local marketing strategy a success. With 76 percent of U.S. customers purchasing a product they’ve seen in a social media post, so to improve customer experience on local social media is a must. Similarly, three out of four consumers say they’ve discovered a new local offering based on recommendations and posts on social media. Ensure Local Teams Understand the Importance of Local Social - A successful local social strategy would be very challenging without local teams on board. Local teams must understand the importance of local social and assume some responsibility for strategy and implementation. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/improve-customer-experience-cx-win-more-sales-repeat/

Customer-Centric Approach to Digital Transformation Technology has always been the core of digital transformation. But to thrive now, businesses need customer-centricity. When your customer wins, so do you! Businesses have begun realizing they need to evolve and innovate to survive in a fast-paced, competitive landscape. Customer-centricity marks the new shift in data-driven digital transformation as you use customer data for developing an experience-led approach to all that your organization does. No longer is a business defined by product and features- your biggest opportunity lies in customer satisfaction. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/the-customer-centric-approach-to-digital-transformation/

Key Steps for creating a first-party data strategy For all the talk about a first-party data strategy, there hasn’t been much discussion of what a first-party data strategy actually is or how you should think about one. The truth is, any company with a customer has a first-party data strategy. Measurement: What Do You Want to Measure? - Last, but not least…measurement! This is an ongoing process of defining targets, measurements, and establishing the necessary reporting and monitoring to ensure success. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/a-marketers-guide-5-key-steps-to-creating-a-first-party-data-strategy/

Top Digital Marketing Trends of 2022 Digital marketing in 2022 can’t be arbitrary anymore; it needs to be strategic to be noteworthy. But, how can one tell apart the fads from the trends? Before you kick off your digital campaigns for this year, it’d make great sense to ask- what’s your story? Brands need to find and create meaningful & top digital marketing trends 2022. Engagement is the key, let’s dive deep into how we can really connect with our audiences this year and spark conversations that make an impact! Content - Content can work wonders if it’s personalized and tailored for each customer segment. When it addresses pain points that your customers struggle with constantly and conveys how your brand can solve the problem and make it all go away- there’s zero to little convincing your sales team needs to do. Your customers are ready to buy! For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/the-top-digital-marketing-trends-of-2022/

At HOXTON, exceptional customer service is at the heart of our success. As a Customer Service Representative, you will ensure that we deliver on our promise of outstanding service. You’ll work with customers, business partners and remote employees to make sure we are meeting our commitments and delighting our customers at every step of the experience. To succeed in this role, you’ll need to be extraordinary at multitasking and delivering solutions that move multiple projects forward toward completion. As a part of the HOXTON team, you’ll have a starring role in helping us continue to provide daily solutions for our global customers. Pay, benefits and more. We are eager to attract the best, so we offer competitive compensation and a generous benefits package, including full health insurance and more. What you’ll do on a typical day:  Assist customers and business partners via telephone and email  Handle customer complaints in a calm, professional manner  Diagnose, assess and resolve problems or issues  Monitor progress and delivery of security cards and security kits  Process changes or cancellations to delivery orders What you need to succeed at HOXTON: At a minimum, you’ll need:  High school diploma or equivalent  1 year of experience in a customer service role  Proficiency in Microsoft Office and other business-related applications It’d be great if you also have:  Experience in a call center environment  Bilingual in any other language  Strong customer service skills and the ability to satisfactorily resolve issues  Solid ability to multitask with exceptional organizational skills  Ability to thrive under pressure while delivering solutions that exceed customer expectations We equip successful candidates with complete training, to join our team please visit us at https://hoxton.pw/

Martech Interview with Tony Ayaz on Marketing Data Marketing data is a requirement for businesses in product innovation. Customer experience is the key ingredient to address innovation. The Martech interview on Marketing data highlights ways to thrive in the market through customer experience and data analytics. Customer Experience today is about real-time digital intelligence to drive brand engagement. This means leveraging all customer, product, and marketing data in a unified manner vs. siloes of information or tools. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/the-customer-centric-approach-to-digital-transformation/

Wealthy Email Marketing Campaign Check out this amazing Infographic from Rochelle Williams on tackling the constant marketing dilemma of fetching healthy opens for your wealthy email marketing campaign. One of the most common mistakes that marketers make today is not using open rates as a benchmark to judge their email campaign success. Sure, you might have good engagement and quality, but what about your open rates? One way to start using your email open rates in a better way is by analyzing how they compare to the numbers from other competitive campaigns. This can help you identify tactics that are best for your business and improve your campaign overall. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/healthy-opens-for-wealthy-email-marketing-campaign/

Reasons Why Webiste is Slow and How to Fix It Website's speed is important for better web experience, SEO & enhanced conversion rates. Checkout the article by Deyan Georgiev from NitroPack to fix your site speed. Site speed optimization is a must if you want to build a successful online business. The reason is that site speed affects SEO, user experience, bounce rates, and – most importantly – conversion rates. Let's check Reasons Why Website is Slow and How to Fix It. However, a recent study suggests that the average time it takes to fully load a webpage is 10.3 seconds on desktop and 27.3 seconds on mobile. In other words, website owners are still struggling to optimize their sites’ pages. https://www.martechcube.com/6-reasons-why-your-website-is-slow-and-how-to-fix-it/