Digital Advertising Efforts : Facebook Vs Google

Best Sales Automation Tools for 2022 Sales automation tools increase your productivity without compromising quality. However, knowing which tools are preferred for your business to expedite your lead and demand generation process is vital. When it comes to sales, the old-fashioned philosophy of “sales” is “always be closing” is no longer effective. Besides, sales is a major component of any business and it can be a tough job. Generating more revenue is the goal at the end of the day and a sales automation tools can help you achieve it. The modern-day definition of sales has changed drastically. https://www.martechcube.com/5-best-sales-automation-tools-for-2022/

Top Digital Marketing Trends of 2022 Digital marketing in 2022 can’t be arbitrary anymore; it needs to be strategic to be noteworthy. But, how can one tell apart the fads from the trends? Before you kick off your digital campaigns for this year, it’d make great sense to ask- what’s your story? Brands need to find and create meaningful & top digital marketing trends 2022. Engagement is the key, let’s dive deep into how we can really connect with our audiences this year and spark conversations that make an impact! Content - Content can work wonders if it’s personalized and tailored for each customer segment. When it addresses pain points that your customers struggle with constantly and conveys how your brand can solve the problem and make it all go away- there’s zero to little convincing your sales team needs to do. Your customers are ready to buy! For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/the-top-digital-marketing-trends-of-2022/

All You Need to Know About AdTech Industry AdTech is the future of digital advertising and should be a core component of your marketing strategy. But is it all about data and metrics now? AdTech is the future of digital advertising and should be a core component of your marketing strategy. But is it all about data and metrics now? MarTech and AdTech are two buzzwords you hear a lot in this industry. But, these technologies are driving a change and revolutionizing how businesses market to their target audience. The point to take note of here is that the increased focus on creating a seamless digital experience is causing these two technologies to interweave. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/all-you-need-to-know-about-adtech-and-why-you-need-it/

Ecommerce vs Entertainment - For Primetime As 2020 and the first half of 2021 saw countries around the world move in and out of lockdowns under the Coronavirus pandemic, the acceleration of ecommerce vs entertainment for primetime is hardly surprising. Even more interesting during this time has been how shopping online has, for many, become their entertainment of choice. According to the 2021 IAB Real Living Study, 2021 saw online shopping move into a primetime slot, drawing consumers’ attention. Illuminating this pandemic-era hobby, 56% of those surveyed reported that they find it an enjoyable experience, and 3 in 5 stated that it is something they actively look forward to doing again. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/ecommerce-vs-entertainment-the-new-battle-for-primetime/

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Customer-Centric Approach to Digital Transformation Technology has always been the core of digital transformation. But to thrive now, businesses need customer-centricity. When your customer wins, so do you! Businesses have begun realizing they need to evolve and innovate to survive in a fast-paced, competitive landscape. Customer-centricity marks the new shift in data-driven digital transformation as you use customer data for developing an experience-led approach to all that your organization does. No longer is a business defined by product and features- your biggest opportunity lies in customer satisfaction. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/the-customer-centric-approach-to-digital-transformation/

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