Ecommerce vs Entertainment - For Primetime

Holiday Ecommerce Marketing Strategy - Guide Holiday season is an invitation for shoppers to avail extra discounts on the products. To attract customers businesses need to optimize websites and display personalized offers. Read on to find out which points do businesses need to focus on to attract customers. The Five Biggest Factors of a Successful Holiday Marketing Strategy - Holiday Ecommerce Marketing strategy is the means of attracting customers through a combined effort of various departments playing their part of research and development. The process needs focus on these 5 pillars to make a successful holiday marketing strategy: What is Holiday Marketing and Why is it Important? - E-Commerce is the new way of shopping with convenience and ease, choosing what you need from a plethora of options. It helps shoppers to look for new products with additional offers. https://www.martechcube.com/holiday-ecommerce-marketing-guide-for-2021/

Third-party cookie - Challenges for marketers This is the era of privacy. The modern consumer expects truly personalized experiences on whatever touchpoint they engage with your brand. Challenge accepted. But here’s the kicker, they want this complemented by heightened privacy, tighter data controls and the right to have the information erased with the click of a button. During the recent Cheetah Digital Signals21 event, Richard Jones, CMO of Cheetah Digital, Tim Glomb, VP Content, Cheetah Digital and Scott Cunningham, Founder, IAB Tech Lab dissect ways to break the personalisation and privacy paradox. So as to third-party cookie - Challenges for marketers. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/emptying-out-the-cookie-jar-challenges-and-opportunities/

Top ECommerce Referral Marketing Programs A simple referral tends to engage people with the service without any reluctance. Here are Five Ecommerce Referral Marketing programs that are an inspiration. People influence people. Nothing persuades us more than a recommendation from someone we trust. Referral is a win-win technique in the world of marketing. It not only creates credibility but also enhances the reach of your brand. In traditional marketing what was known as word-of-mouth publicity, now is translated to referrals in the modern tech world. If one likes the service/product, you can refer it to a friend. Usual prospects become your brand ambassadors and suggest a friend. As it is a simple referral, people tend to engage with the service without any reluctance. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/top-5-ecommerce-referral-marketing-programs/

Digital Advertising Efforts : Facebook Vs Google When it comes to paid ad campaigns, most marketers find it difficult to choose the channel. So Darcy Bickham from SOCi has penned some tips to ease this selection process. When it comes to digital advertising Facebook Vs Google, the big question is, where should your business focus its efforts? There are so many channels – it can be impossible to decide where to spend your valuable time and money. Let’s start with the big ones and investigate the key differences between Google and Facebook ads to help you determine which ads best fit your business’s goals. For more such updates, check Out recent Martech Cube guest blogs. https://www.martechcube.com/facebook-vs-google-where-to-focus-your-digital-ad-efforts/

Local Social - Improve Customer Experience for Sales Local Marketing underlines the need to train teams. With this fact, it is easy to design strategies and interact with the audience. In this article, explore the five steps to make your local marketing strategy a success. With 76 percent of U.S. customers purchasing a product they’ve seen in a social media post, so to improve customer experience on local social media is a must. Similarly, three out of four consumers say they’ve discovered a new local offering based on recommendations and posts on social media. Ensure Local Teams Understand the Importance of Local Social - A successful local social strategy would be very challenging without local teams on board. Local teams must understand the importance of local social and assume some responsibility for strategy and implementation. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/improve-customer-experience-cx-win-more-sales-repeat/

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Holiday Guide - MarTech Tips & Trends 2021 Technology and Marketing are a new trend in the business world. The article focuses on four pillars focusing on the completion of the business cycle and targets. Explore how. With no signs of the pandemic easing off, there’s one thing for sure- digital is only about to get more powerful with Holiday Guide - MarTech Tips & Trends 2021. And with consumer behavior getting trickier to predict, marketers can only rely on technology to make the most of their budgets. MarTech will only continue to lead this space, more fiercely than ever. What we need to wrap our heads around is the reason why some brands flourish during stormy times while others can barely stay afloat. They prioritize human connection over revenue- aggressive marketing and sales have no place. https://www.martechcube.com/the-ultimate-holiday-guide-martech-tips-trends-2021/

Wealthy Email Marketing Campaign Check out this amazing Infographic from Rochelle Williams on tackling the constant marketing dilemma of fetching healthy opens for your wealthy email marketing campaign. One of the most common mistakes that marketers make today is not using open rates as a benchmark to judge their email campaign success. Sure, you might have good engagement and quality, but what about your open rates? One way to start using your email open rates in a better way is by analyzing how they compare to the numbers from other competitive campaigns. This can help you identify tactics that are best for your business and improve your campaign overall. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/healthy-opens-for-wealthy-email-marketing-campaign/