Holiday Guide - MarTech Tips & Trends 2021

Holiday Ecommerce Marketing Strategy - Guide Holiday season is an invitation for shoppers to avail extra discounts on the products. To attract customers businesses need to optimize websites and display personalized offers. Read on to find out which points do businesses need to focus on to attract customers. The Five Biggest Factors of a Successful Holiday Marketing Strategy - Holiday Ecommerce Marketing strategy is the means of attracting customers through a combined effort of various departments playing their part of research and development. The process needs focus on these 5 pillars to make a successful holiday marketing strategy: What is Holiday Marketing and Why is it Important? - E-Commerce is the new way of shopping with convenience and ease, choosing what you need from a plethora of options. It helps shoppers to look for new products with additional offers. https://www.martechcube.com/holiday-ecommerce-marketing-guide-for-2021/

Martech Interview with Tamara Gruzbarg on CDP & CX As customer experience spurs to be the next competitive battleground, the approach should eventually change for new revenue opportunities. The Martech interview on CDP & CX throws light on trends and predictions about CX and CDP in the year 2022. CDPs becoming a true cross-functional collaboration tool, breaking down silos within the organizations in addition to the silos between customer-facing channels. About ActionIQ - ActionIQ integrates directly with your existing IT and business systems to remove fragmented customer data and siloed systems, while increasing security and governance. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/martech-interview-with-tamara-gruzbarg-actioniq/

Martech interview with Lindsay Tjepkema on Content Marketing Amplified marketing is the next generation of content marketing as it enables firms with audience networks to use audio/video as a part of marketing strategies. CEO of Casted Lindsay Tjepkema shines light on Content Marketing strategies in Martech Interview on Content Marketing strategy. We’ll see more brands move away from the traditional blog-centric strategy to a more multimedia, audio- and video-rich content strategy. For more such updates, check Out recent Martech Cube Interviews. https://www.martechcube.com/martech-interview-with-lindsay-tjepkema/

Martech interview with Nick Bennett on Automation Businesses have to focus on automation and personalization according to the size of the company. In this Martech Interview on Automation with Nick Bennett, he explores the stages for assessing these aspects making a difference in the markets. I think you need to balance automation and personalization. There is time and place for both and it also really depends on the size of your company. We don’t really touch implementing CRMs and for us, that would be a RevOps thing. If you can redesign workflows to be more effective then it’s a game changer. Dark social is a real thing as much as people try to say it is not. This new term helps capture other ways someone can learn and discover you beyond word of mouth. For more such updates, check Out recent Martech Cube Interviews. https://www.martechcube.com/effective-email-marketing-strategies-to-boost-sales/

Martech Interview with Tony Ayaz on Marketing Data Marketing data is a requirement for businesses in product innovation. Customer experience is the key ingredient to address innovation. The Martech interview on Marketing data highlights ways to thrive in the market through customer experience and data analytics. Customer Experience today is about real-time digital intelligence to drive brand engagement. This means leveraging all customer, product, and marketing data in a unified manner vs. siloes of information or tools. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/the-customer-centric-approach-to-digital-transformation/

Increase Online Visibility on Holiday Rush The holiday season is here! Consumers are already busy with their holiday shopping, and whether they’re buying online or in stores, the buying research process is entirely digital. What is your multi-location business doing to stand out and win new customers? If your online presence isn’t optimized, your business will likely miss out on sales opportunities – but it’s not too late to change that. Throughout this blog, we’ll dive into which local search and social strategies your multi-location business should focus on to Increase online visibility and stand out when it matters the most – during the holiday rush. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/increase-online-visibility-during-holiday-rush-by-these-4-steps/

Top Digital Marketing Trends of 2022 Digital marketing in 2022 can’t be arbitrary anymore; it needs to be strategic to be noteworthy. But, how can one tell apart the fads from the trends? Before you kick off your digital campaigns for this year, it’d make great sense to ask- what’s your story? Brands need to find and create meaningful & top digital marketing trends 2022. Engagement is the key, let’s dive deep into how we can really connect with our audiences this year and spark conversations that make an impact! Content - Content can work wonders if it’s personalized and tailored for each customer segment. When it addresses pain points that your customers struggle with constantly and conveys how your brand can solve the problem and make it all go away- there’s zero to little convincing your sales team needs to do. Your customers are ready to buy! For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/the-top-digital-marketing-trends-of-2022/

Local Social - Improve Customer Experience for Sales Local Marketing underlines the need to train teams. With this fact, it is easy to design strategies and interact with the audience. In this article, explore the five steps to make your local marketing strategy a success. With 76 percent of U.S. customers purchasing a product they’ve seen in a social media post, so to improve customer experience on local social media is a must. Similarly, three out of four consumers say they’ve discovered a new local offering based on recommendations and posts on social media. Ensure Local Teams Understand the Importance of Local Social - A successful local social strategy would be very challenging without local teams on board. Local teams must understand the importance of local social and assume some responsibility for strategy and implementation. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/improve-customer-experience-cx-win-more-sales-repeat/

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How to create a successful Digital PR Campaign Digital media has made traditional PR nearly ineffectual. Your customers don’t consume content the same way. Staying in the lead needs reinventing PR with Digital PR Campaign. We live in a technology-dominated world. From the time we are up till the moment we sign off for the day, we have a constant salsa with technology. It has changed how brands reach out to their customers, and it has also changed how customers like to be engaged. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/step-by-step-guide-how-to-create-a-successful-digital-pr-campaign/