Holiday Ecommerce Marketing Strategy - Guide

Holiday Guide - MarTech Tips & Trends 2021 Technology and Marketing are a new trend in the business world. The article focuses on four pillars focusing on the completion of the business cycle and targets. Explore how. With no signs of the pandemic easing off, there’s one thing for sure- digital is only about to get more powerful with Holiday Guide - MarTech Tips & Trends 2021. And with consumer behavior getting trickier to predict, marketers can only rely on technology to make the most of their budgets. MarTech will only continue to lead this space, more fiercely than ever. What we need to wrap our heads around is the reason why some brands flourish during stormy times while others can barely stay afloat. They prioritize human connection over revenue- aggressive marketing and sales have no place. https://www.martechcube.com/the-ultimate-holiday-guide-martech-tips-trends-2021/

All You Need to Know About AdTech Industry AdTech is the future of digital advertising and should be a core component of your marketing strategy. But is it all about data and metrics now? AdTech is the future of digital advertising and should be a core component of your marketing strategy. But is it all about data and metrics now? MarTech and AdTech are two buzzwords you hear a lot in this industry. But, these technologies are driving a change and revolutionizing how businesses market to their target audience. The point to take note of here is that the increased focus on creating a seamless digital experience is causing these two technologies to interweave. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/all-you-need-to-know-about-adtech-and-why-you-need-it/

Local Social - Improve Customer Experience for Sales Local Marketing underlines the need to train teams. With this fact, it is easy to design strategies and interact with the audience. In this article, explore the five steps to make your local marketing strategy a success. With 76 percent of U.S. customers purchasing a product they’ve seen in a social media post, so to improve customer experience on local social media is a must. Similarly, three out of four consumers say they’ve discovered a new local offering based on recommendations and posts on social media. Ensure Local Teams Understand the Importance of Local Social - A successful local social strategy would be very challenging without local teams on board. Local teams must understand the importance of local social and assume some responsibility for strategy and implementation. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/improve-customer-experience-cx-win-more-sales-repeat/

Martech interview with Lindsay Tjepkema on Content Marketing Amplified marketing is the next generation of content marketing as it enables firms with audience networks to use audio/video as a part of marketing strategies. CEO of Casted Lindsay Tjepkema shines light on Content Marketing strategies in Martech Interview on Content Marketing strategy. We’ll see more brands move away from the traditional blog-centric strategy to a more multimedia, audio- and video-rich content strategy. For more such updates, check Out recent Martech Cube Interviews. https://www.martechcube.com/martech-interview-with-lindsay-tjepkema/

Top ECommerce Referral Marketing Programs A simple referral tends to engage people with the service without any reluctance. Here are Five Ecommerce Referral Marketing programs that are an inspiration. People influence people. Nothing persuades us more than a recommendation from someone we trust. Referral is a win-win technique in the world of marketing. It not only creates credibility but also enhances the reach of your brand. In traditional marketing what was known as word-of-mouth publicity, now is translated to referrals in the modern tech world. If one likes the service/product, you can refer it to a friend. Usual prospects become your brand ambassadors and suggest a friend. As it is a simple referral, people tend to engage with the service without any reluctance. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/top-5-ecommerce-referral-marketing-programs/

Top Digital Marketing Trends of 2022 Digital marketing in 2022 can’t be arbitrary anymore; it needs to be strategic to be noteworthy. But, how can one tell apart the fads from the trends? Before you kick off your digital campaigns for this year, it’d make great sense to ask- what’s your story? Brands need to find and create meaningful & top digital marketing trends 2022. Engagement is the key, let’s dive deep into how we can really connect with our audiences this year and spark conversations that make an impact! Content - Content can work wonders if it’s personalized and tailored for each customer segment. When it addresses pain points that your customers struggle with constantly and conveys how your brand can solve the problem and make it all go away- there’s zero to little convincing your sales team needs to do. Your customers are ready to buy! For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/the-top-digital-marketing-trends-of-2022/

Increase Online Visibility on Holiday Rush The holiday season is here! Consumers are already busy with their holiday shopping, and whether they’re buying online or in stores, the buying research process is entirely digital. What is your multi-location business doing to stand out and win new customers? If your online presence isn’t optimized, your business will likely miss out on sales opportunities – but it’s not too late to change that. Throughout this blog, we’ll dive into which local search and social strategies your multi-location business should focus on to Increase online visibility and stand out when it matters the most – during the holiday rush. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/increase-online-visibility-during-holiday-rush-by-these-4-steps/

Martech Interview with Tony Ayaz on Marketing Data Marketing data is a requirement for businesses in product innovation. Customer experience is the key ingredient to address innovation. The Martech interview on Marketing data highlights ways to thrive in the market through customer experience and data analytics. Customer Experience today is about real-time digital intelligence to drive brand engagement. This means leveraging all customer, product, and marketing data in a unified manner vs. siloes of information or tools. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/the-customer-centric-approach-to-digital-transformation/

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Ecommerce vs Entertainment - For Primetime As 2020 and the first half of 2021 saw countries around the world move in and out of lockdowns under the Coronavirus pandemic, the acceleration of ecommerce vs entertainment for primetime is hardly surprising. Even more interesting during this time has been how shopping online has, for many, become their entertainment of choice. According to the 2021 IAB Real Living Study, 2021 saw online shopping move into a primetime slot, drawing consumers’ attention. Illuminating this pandemic-era hobby, 56% of those surveyed reported that they find it an enjoyable experience, and 3 in 5 stated that it is something they actively look forward to doing again. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/ecommerce-vs-entertainment-the-new-battle-for-primetime/