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Key Steps for creating a first-party data strategy For all the talk about a first-party data strategy, there hasn’t been much discussion of what a first-party data strategy actually is or how you should think about one. The truth is, any company with a customer has a first-party data strategy. Measurement: What Do You Want to Measure? - Last, but not least…measurement! This is an ongoing process of defining targets, measurements, and establishing the necessary reporting and monitoring to ensure success. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/a-marketers-guide-5-key-steps-to-creating-a-first-party-data-strategy/

Tactics to Drive High-Value Customer Engagement Customer Engagement today has become more important than ever, check out 3 easy tactics that can help you in drive high-value Customer Engagement by Darcy Bicham from SOCi. If your local social media marketing efforts are falling flat or you are not getting the engagement your business needs there may be some actions you can take now to turn them around. In today’s fast-paced digital world, high-valued engagement is hard to come by, but it’s not impossible. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/three-easy-tactics-that-drive-high-value-engagement/

Martech Interview with Tamara Gruzbarg on CDP & CX As customer experience spurs to be the next competitive battleground, the approach should eventually change for new revenue opportunities. The Martech interview on CDP & CX throws light on trends and predictions about CX and CDP in the year 2022. CDPs becoming a true cross-functional collaboration tool, breaking down silos within the organizations in addition to the silos between customer-facing channels. About ActionIQ - ActionIQ integrates directly with your existing IT and business systems to remove fragmented customer data and siloed systems, while increasing security and governance. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/martech-interview-with-tamara-gruzbarg-actioniq/

How to create a successful Digital PR Campaign Digital media has made traditional PR nearly ineffectual. Your customers don’t consume content the same way. Staying in the lead needs reinventing PR with Digital PR Campaign. We live in a technology-dominated world. From the time we are up till the moment we sign off for the day, we have a constant salsa with technology. It has changed how brands reach out to their customers, and it has also changed how customers like to be engaged. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/step-by-step-guide-how-to-create-a-successful-digital-pr-campaign/

Zero-Party Data to Drive Customer Success The new era of privacy has made it increasingly difficult for marketers to build and maintain trusted relationships with consumers. Explore how personalization drives the first purchase of customers. The new era of privacy has made it increasingly difficult for marketers to build and maintain trusted relationships with consumers. One key consequence of privacy regulations sweeping the globe — coupled with progressively data-conscious consumers & the zero-party data to drive customer success is being touted as the solution to all the problems. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/what-is-zero-party-data-and-can-it-help-drive-customer-success/

Top ECommerce Referral Marketing Programs A simple referral tends to engage people with the service without any reluctance. Here are Five Ecommerce Referral Marketing programs that are an inspiration. People influence people. Nothing persuades us more than a recommendation from someone we trust. Referral is a win-win technique in the world of marketing. It not only creates credibility but also enhances the reach of your brand. In traditional marketing what was known as word-of-mouth publicity, now is translated to referrals in the modern tech world. If one likes the service/product, you can refer it to a friend. Usual prospects become your brand ambassadors and suggest a friend. As it is a simple referral, people tend to engage with the service without any reluctance. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/top-5-ecommerce-referral-marketing-programs/

Martech Interview with Tony Ayaz on Marketing Data Marketing data is a requirement for businesses in product innovation. Customer experience is the key ingredient to address innovation. The Martech interview on Marketing data highlights ways to thrive in the market through customer experience and data analytics. Customer Experience today is about real-time digital intelligence to drive brand engagement. This means leveraging all customer, product, and marketing data in a unified manner vs. siloes of information or tools. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/the-customer-centric-approach-to-digital-transformation/

Customer-Centric Approach to Digital Transformation Technology has always been the core of digital transformation. But to thrive now, businesses need customer-centricity. When your customer wins, so do you! Businesses have begun realizing they need to evolve and innovate to survive in a fast-paced, competitive landscape. Customer-centricity marks the new shift in data-driven digital transformation as you use customer data for developing an experience-led approach to all that your organization does. No longer is a business defined by product and features- your biggest opportunity lies in customer satisfaction. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/the-customer-centric-approach-to-digital-transformation/

Customer Behavior is Valuable than Lottery Numbers For marketers, being able to accurately predict how and when to best reach customers to drive the most sales would be a dream come true. Explore how CXA helps to predict customer behavior. Marketers Say Predicting Customer Behavior is More Valuable than Winning Lottery Numbers. Here’s how marketing automation can give marketers predictive superpowers. By Jason VandeBoom, Founder and CEO, ActiveCampaign. In fact, according to a recent ActiveCampaign poll, more marketers say they’d rather be able to predict customer behavior than forecast the winning lottery numbers. For more such updates, check Out recent Martech Cube guest blogs. https://www.martechcube.com/customer-behavior-is-valuable-than-winning-lottery-numbers/

All You Need to Know About AdTech Industry AdTech is the future of digital advertising and should be a core component of your marketing strategy. But is it all about data and metrics now? AdTech is the future of digital advertising and should be a core component of your marketing strategy. But is it all about data and metrics now? MarTech and AdTech are two buzzwords you hear a lot in this industry. But, these technologies are driving a change and revolutionizing how businesses market to their target audience. The point to take note of here is that the increased focus on creating a seamless digital experience is causing these two technologies to interweave. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/all-you-need-to-know-about-adtech-and-why-you-need-it/

Third-party cookie - Challenges for marketers This is the era of privacy. The modern consumer expects truly personalized experiences on whatever touchpoint they engage with your brand. Challenge accepted. But here’s the kicker, they want this complemented by heightened privacy, tighter data controls and the right to have the information erased with the click of a button. During the recent Cheetah Digital Signals21 event, Richard Jones, CMO of Cheetah Digital, Tim Glomb, VP Content, Cheetah Digital and Scott Cunningham, Founder, IAB Tech Lab dissect ways to break the personalisation and privacy paradox. So as to third-party cookie - Challenges for marketers. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/emptying-out-the-cookie-jar-challenges-and-opportunities/