Third-party cookie - Challenges for marketers

Zero-Party Data to Drive Customer Success The new era of privacy has made it increasingly difficult for marketers to build and maintain trusted relationships with consumers. Explore how personalization drives the first purchase of customers. The new era of privacy has made it increasingly difficult for marketers to build and maintain trusted relationships with consumers. One key consequence of privacy regulations sweeping the globe — coupled with progressively data-conscious consumers & the zero-party data to drive customer success is being touted as the solution to all the problems. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/what-is-zero-party-data-and-can-it-help-drive-customer-success/

First-Party Data Collection Strategies Data is a crucial driver in marketing. Read on to learn about first-party data collection & 8 First-Party Data Collection Strategies for Brick & Mortar Businesses. It’s no secret that we have entered the age of consumer privacy. New guidelines like GDPR and CCPA, new features released by Apple, and recent announcements made by Google about cookie deprecation are all pointing to the same thing: giving consumers increased transparency and control over their personal data will be the norm moving forward. And with that control comes the ability to impede many of the tried-and-true methods marketers have been using to collect data and target consumers. https://www.martechcube.com/8-first-party-data-collection-strategies-for-brick-mortar-businesses/

Key Steps for creating a first-party data strategy For all the talk about a first-party data strategy, there hasn’t been much discussion of what a first-party data strategy actually is or how you should think about one. The truth is, any company with a customer has a first-party data strategy. Measurement: What Do You Want to Measure? - Last, but not least…measurement! This is an ongoing process of defining targets, measurements, and establishing the necessary reporting and monitoring to ensure success. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/a-marketers-guide-5-key-steps-to-creating-a-first-party-data-strategy/

Ecommerce vs Entertainment - For Primetime As 2020 and the first half of 2021 saw countries around the world move in and out of lockdowns under the Coronavirus pandemic, the acceleration of ecommerce vs entertainment for primetime is hardly surprising. Even more interesting during this time has been how shopping online has, for many, become their entertainment of choice. According to the 2021 IAB Real Living Study, 2021 saw online shopping move into a primetime slot, drawing consumers’ attention. Illuminating this pandemic-era hobby, 56% of those surveyed reported that they find it an enjoyable experience, and 3 in 5 stated that it is something they actively look forward to doing again. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/ecommerce-vs-entertainment-the-new-battle-for-primetime/

Customer-Centric Approach to Digital Transformation Technology has always been the core of digital transformation. But to thrive now, businesses need customer-centricity. When your customer wins, so do you! Businesses have begun realizing they need to evolve and innovate to survive in a fast-paced, competitive landscape. Customer-centricity marks the new shift in data-driven digital transformation as you use customer data for developing an experience-led approach to all that your organization does. No longer is a business defined by product and features- your biggest opportunity lies in customer satisfaction. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/the-customer-centric-approach-to-digital-transformation/

Customer Behavior is Valuable than Lottery Numbers For marketers, being able to accurately predict how and when to best reach customers to drive the most sales would be a dream come true. Explore how CXA helps to predict customer behavior. Marketers Say Predicting Customer Behavior is More Valuable than Winning Lottery Numbers. Here’s how marketing automation can give marketers predictive superpowers. By Jason VandeBoom, Founder and CEO, ActiveCampaign. In fact, according to a recent ActiveCampaign poll, more marketers say they’d rather be able to predict customer behavior than forecast the winning lottery numbers. For more such updates, check Out recent Martech Cube guest blogs. https://www.martechcube.com/customer-behavior-is-valuable-than-winning-lottery-numbers/

Wealthy Email Marketing Campaign Check out this amazing Infographic from Rochelle Williams on tackling the constant marketing dilemma of fetching healthy opens for your wealthy email marketing campaign. One of the most common mistakes that marketers make today is not using open rates as a benchmark to judge their email campaign success. Sure, you might have good engagement and quality, but what about your open rates? One way to start using your email open rates in a better way is by analyzing how they compare to the numbers from other competitive campaigns. This can help you identify tactics that are best for your business and improve your campaign overall. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/healthy-opens-for-wealthy-email-marketing-campaign/

Holiday Guide - MarTech Tips & Trends 2021 Technology and Marketing are a new trend in the business world. The article focuses on four pillars focusing on the completion of the business cycle and targets. Explore how. With no signs of the pandemic easing off, there’s one thing for sure- digital is only about to get more powerful with Holiday Guide - MarTech Tips & Trends 2021. And with consumer behavior getting trickier to predict, marketers can only rely on technology to make the most of their budgets. MarTech will only continue to lead this space, more fiercely than ever. What we need to wrap our heads around is the reason why some brands flourish during stormy times while others can barely stay afloat. They prioritize human connection over revenue- aggressive marketing and sales have no place. https://www.martechcube.com/the-ultimate-holiday-guide-martech-tips-trends-2021/

Local Social - Improve Customer Experience for Sales Local Marketing underlines the need to train teams. With this fact, it is easy to design strategies and interact with the audience. In this article, explore the five steps to make your local marketing strategy a success. With 76 percent of U.S. customers purchasing a product they’ve seen in a social media post, so to improve customer experience on local social media is a must. Similarly, three out of four consumers say they’ve discovered a new local offering based on recommendations and posts on social media. Ensure Local Teams Understand the Importance of Local Social - A successful local social strategy would be very challenging without local teams on board. Local teams must understand the importance of local social and assume some responsibility for strategy and implementation. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/improve-customer-experience-cx-win-more-sales-repeat/

Top Digital Marketing Trends of 2022 Digital marketing in 2022 can’t be arbitrary anymore; it needs to be strategic to be noteworthy. But, how can one tell apart the fads from the trends? Before you kick off your digital campaigns for this year, it’d make great sense to ask- what’s your story? Brands need to find and create meaningful & top digital marketing trends 2022. Engagement is the key, let’s dive deep into how we can really connect with our audiences this year and spark conversations that make an impact! Content - Content can work wonders if it’s personalized and tailored for each customer segment. When it addresses pain points that your customers struggle with constantly and conveys how your brand can solve the problem and make it all go away- there’s zero to little convincing your sales team needs to do. Your customers are ready to buy! For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/the-top-digital-marketing-trends-of-2022/